Monday, October 13, 2008

Tailored Advertising?

The other night, my roommate pointed out something very interesting. All of the ad banners along the side of her Facebook profile seemed to be customized specifically to her. She read the list of ads to me and sure enough, they suited her in the areas of her major, her campus activities, and even her relationship status. I thought about it for a little while before officially deeming the idea brilliant. I wonder how it works, assuming there is some program in place to track people's interest and responses to correspond with certain ads.

The idea intrigued me until I looked at my own Facebook profile. The ads promoted things like: the celebrity diet, Shakira's new diet, the Obama campaign, North Face jackets, chemistry.com, and WooMe.com. They really missed the mark with my interests...unless they are trying to tell me that I'm fat, desperately seeking love, and am supporting the wrong candidate. At least they hit right on the mark with North Face, not even sure where they got that from on my profile but I love those things!

Guess I should go change my relationship status and find out where they got the idea that I need to go on a diet from..I'm slightly offended.

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