Account Planning

I'm a Business (Marketing) major, Advertising minor. Ever since I chose those paths and in the order that I did, I have thought about entering the "business side" of advertising. I'm a problem solver who hates routine hum-drum. Wait, that sounds like an account planner. Organized chaos kind of sums up my organizational habits...minus the biweekly cleaning frenzies I get into. I pay attention to detail and am a very people-oriented type of person. The aspect of planning that excites me the most is the fact that they get to be involved in the whole process, from start to finish. They don't have a specialty and therefore don't have a single job and when that job is finished they are no longer part of that piece of work. The other aspect of planning that really interests me are the challenges it presents. I am at my worst when I only have one thing to accomplish, and a lot of time in which to do it. On the other hand, I perform better when I have three tests, 2 papers, and a project due in the same week and haven't started by Sunday night. It's the thrill of watching everything come together so quickly; of not knowing if it ever will come together and somehow, at the exact moment it's supposed to, it does. To sum it up, I love the definition given on page 50, "Planners are thinkers, writers, researchers, and artists." Those are some of my favorite roles to play and to think that they could all be nurtured in one job amazes me.